Is Your Message Clear and Definite?
Posted on December 15, 2008 | Tags: pr, public relations
Here’s a flash answer question for you if you watched the presidential debates: What clear and definite position did each candidate relay on how his economic plan would change due to the financial debacle that occurred in the middle of the campaign?
Moderators put the question to both candidates. Neither had a clear and definite answer.
Congressman Ron Paul’s position on every issue he is asked is clear and definite. You know exactly where he stands and what he would do on any issue on any given day.
How does this principle translate into marketing and PR? Out of hundreds of clients we booked as guests on talk radio stations around the country, one stands heads above the rest for getting people to pick up the phone, credit card in hand and order his product. How does he do this?
He has a clear message: The 10 Foods You Must Never Eat. Stay away from these foods. They’ll make you unhealthy. End of story. These 10 foods are are all bad. Stay away. It works.
At The End of Your Appearance, Interview, Blog Post, White Paper, Ebook, the only point that will be remembered is the one that was clear and definite.
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