What Doesn’t Work Online Won’t Work Offline Either
Posted on December 22, 2008 | Tags: online pr, online public relations
In the world of getting publicity offline, you have to have something to say. Otherwise, the media doesn’t care about you.
The online world takes it a step further: it’s personal. To keep up pages on Facebook, LinkedIn, MySpace, continue blogging, keep up on Twitter and nurse Squidoo pages, you have to invest the time. Most of these require personal communication that’s hard to outsource – unless your PR knows you so well that he/she can speak for you.
So … what do you do? If you’re doing it yourself, pick one or two that you can actually keep up with and make those great. Skip the rest. If you’re not going to nurture them completely, don’t bother getting involved. Seth Godin recommends this in his post The Sad Truth About Marketing Shortcuts.
Think of it like doing publicity offline. If you just wrote a non fiction book and have a limited budget, do talk radio interviews by phone or concentrate on getting magazine articles, if your subject is appropriate.
When you go online, time is your commodity, unless you’re paying an online PR to represent you. Don’t waste it doing things halfway. Slow and steady wins the race applies here.
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