Is Your Website Killing Your Sales?

Posted on January 6, 2009 | Tags: pr, public relations

Using PR tools like positioning and being real to your intended customer is part of ensuring all that effort and money spent to drive traffic isn’t wasted on a site that’s turning away would-be customers.

Per actual survey 75% of web users are making judgments about your organization’s credibility based on your website alone. This is so much easier to see in a brick and mortar business. A furniture store that has inventory set out randomly with no predesigned flow for you to walk and no intended ambiance won’t convey credibility, even if the quality of their furniture compares with Ethan Allen. Today’s website now have the same demanded of them.

The excellent book Web Design for ROI tells much more of the story.

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