Will KFC’s Tweak to Their Image Attract New Customers?
Posted on May 16, 2009 | Tags: Personal Branding
KFC, along with other fast food chains, is hopping on the health bandwagon ….as best a fast food restaurant can. T’was a time when no one thought twice about eating fried foods, but today there’s an entire strata of folks, myself included, who will never see the inside of any restaurant that’s got the word “fried” in its name.
With more people flocking to fast food restaurants during leaner economic times, my bet is KFC will win big and attract customers who normally wouldn’t patronize its stores. The company’s challenge is to “unthink KFC”. That’s’ right: forget what the “F” stands for and try it’s grilled chicken (which actually isn’t grilled, but baked in a convection oven and then stamped with grill marks.)
Pretty bold. But then again, what else do you do when the word “fried” is in your name that you’ve spent so much to advertise? Worth tracking this one to see how this experiment in altering your personal branding impacts the company’s revenues.
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