http://www.marthamconway.com Tips on Public Relations, Promotion and Personal Branding Fri, 11 Dec 2009 23:45:09 +0000 http://backend.userland.com/rss092 en This article by Robert Greene -- who spent time with rap artist 50 Cent, helping him to write his book -- conveys the coveted keys to success in gaining public support for any product, service or idea. As 50 Cent so clearly demonstrates in this article, these secrets get harder to ... http://www.marthamconway.com/2009/12/rap-artist-50-cent/ No two dentists are the same. No two marketing approaches are the same. No two shoe brands are the same. No two individuals within the same profession will deliver the same service. The ability to tell one from the other is the key to successful communicating. When you’re communicating about yourself to a ... http://www.marthamconway.com/2009/06/the-importance-of-differentation/ KFC, along with other fast food chains, is hopping on the health bandwagon ….as best a fast food restaurant can. T’was a time when no one thought twice about eating fried foods, but today there’s an entire strata of folks, myself included, who will never see the inside of ... http://www.marthamconway.com/2009/05/will-kfcs-tweak-to-their-image-attract-new-customers/ There’s a dark side to PR that no one talks about. And probably, you’re the victim of it every day and don’t even know it. But I believe there’s a lesson here to learn about the power of PR, even when used to manipulate. I remember as a teenage student moving ... http://www.marthamconway.com/2009/04/pr-at-its-worst/ Some press are reporting Rolls-Royce’s new smaller, less expensive model is the company’s response to the world-wide recession, even calling it the “Recession Rolls.” The facts are that current economic circumstances have nothing to do with the development of the 200EX. Rolls-Royce has been working on the smaller, less expensive ... http://www.marthamconway.com/2009/03/does-the-budget-rolls-royce-need-a-little-pr-help/ I subscribe to Dan Kennedy’s marketing newsletter each month. For those who don’t’ know him, Dan's the author of many books on marketing, sales and business. This month’s issue opened with a partial list of retail store closings slated for this year. Ann Taylor, 117 stores; Gap 85 stores, ... http://www.marthamconway.com/2009/01/have-all-the-journalists-gone-home/ As someone who has worked with more than five hundred experts, authors, CEOs and opinion leaders from all industries, I’ve rubbed elbows with every type of expert and pr personality. Over the years I’ve observed them all to share some fundamental traits. You’ll find these traits summarized below. They are ... http://www.marthamconway.com/2009/01/the-seven-traits-of-an-expert/ My publishing company and pr firm has a few ongoing ebook projects. In looking through the work of scores of ebook designers, the best I found is by Doug Eymere. Check out his post here at http://greyote.blogspot.com/2008/12/this-aint-no-sausage-factory.html http://www.marthamconway.com/2009/01/writing-an-ebook/ Back in 1998, Dan, a very successful business associate who'd retired early in life, called our PR firm to tell my partner and I about an epiphany he'd had. "You guys have to get into website development," he said. "Website development will eventually come to a crossroads where the PR people ... http://www.marthamconway.com/2009/01/why-is-a-pr-firm-doing-website-development/ First time website owners or those looking to upgrade their older site won’t go wrong using the Wordpress platform. Here’s the Top Reasons to Use Wordpress. I’ve avoided the use of tech-speak, so for those tekkies, pardon our avoidance of terminology. 1.The search engines will recognize your site much faster. ... http://www.marthamconway.com/2009/01/top-5-reasons-to-switch-to-wordpress/